strategy & planning

Marketing Strategy & PlanningAll good business know where they want to be, the really successful ones also have robust, realistic plans on how to get there.

You already know your business better than anyone. What we can do is help you apply structure and tools to take it to the next level through developing integrated and practical marketing plans and communications.

At mogStar we do this in three key stages;

evaluate – where are you now as a business and where do you want to be.

devise – what are the best tools, tactics & plans to get you there within your budgets.

implement – put the plans into action & monitor results.


In increasingly diverse and noisy marketplaces, fully integrated communication plans are absolutely key to success. Digital marketing through SEO, ppc or social, websites, advertising, events, sponsorship, direct mail – any form of communications with customers needs to be consistent and planned as a whole, not treated in isolation.

At mogStar we have experience in integrated media planning, covering all digital and traditional channels, allocating and flexing budget splits to create the best return on investment and continually reviewing and adapting plans as markets and customers change.

We will work with you in a way that suits you best and can be flexible in our approach – but we will tell you what we think and won’t shy away from our insights, even if they may not be what you were hoping to hear.

We believe in being totally honest and open with you at all times.

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  • Tel: 07887 894277