A brand is not just a logo, a brand is how your company or product is portrayed and understood by potential and existing customers – what it says about you.
Often how your brand is seen in advertising or brochures is only the tip of the iceberg, a small percentage of the total interaction with your audience. it is therefore imperative that your communications are consistent across every touch point with customers to really drive satisfaction and loyalty.
At mogStar we will conduct a full audit, identifying everywhere a potential customer comes into contact with your organisation and reviewing the experience at each of these touchpoints, with recommendations or solutions to improve the consistency as needed.
The audit is normally conducted through workshops, face to face meetings and research and will be tailored to meet your business needs.