what we’ve done

We are always working on new projects so please keep checking back here for further examples of our great clients and work.

There is also wealth of experience prior to setting up mogStar so please also visit Shelley’s linked in profile to see further examples of successes and brands worked with.

To see other testimonials please click here


Case Studies

SVS Screening Simplified

Security & Vetting Solutions

what they wanted: A growing vetting services provider, they were looking to drive their sales growth through reviewing their proposition, messages and supporting marketing collateral.

what we did : Initially we worked with the business owner to develop the company brand and marketing strategy in more detail, developing a Promise mechanism, SVS promise mechanic-01refreshing the strapline and distilling their services into a more distinct, clearly defined offering to make it easier to communicate what they do. We also spent some time using market, competitor and customer insights to really focus the target market more to maximise the impact of any campaigns.

Following the proposition work we then designed a range of marketing templates and developed detailed supporting materials, including website copy, a company introduction fact sheet and credentials presentation, individual fact sheets for each of the key services, email templates, case studies and a quarterly newsletter.

what they said : “Mogstar re-invigorated our marketing and gave us the tools to enable us to approach new customers with comprehensive, professional and consistent information materials. Since we implemented the strategy and plans sales have increased and feedback from our customers has been really positive” Steve Cox, Director, SVS Ltd

coopervision logo


what they wanted: A global manufacturer and distributor of contact lenses, they were looking for senior marketing management support in their European brand team during a major integration with another company, taking ownership of the Daily Disposables portfolio across Europe.

what we did : Managed the total portfolio and brands within, providing strategic direction and tactical support to the different European markets. Liaising also with the Global brand team, based in the US, and other worldwide regions to ensure consistency in both the brands and messaging. This was achieved working in-house on a part-time, interim basis until the new team was recruited and fully embedded.

Key deliverables included;

  • created positioning of all the brands to establish a pan-European portfolio approach
  • new range of high quality promotional materials to support the premium brand, including in store demonstrators and a consumer Welcome Pack, adapted and translated for each European market
  • developed and launched a major new Europe wide category positioning campaign to push awareness and drive sales and share, including;
    • bespoke campaign identity – Ready for Today
    • library of campaign materials including images, banners and posters
    • supported by original insight studies coordinated and conducted across 9 countries with both consumers and customers
    • launched via 4 major events in different countries in one week featuring key industry thought leaders

what they said : ‘Shelley really took the reins and led major changes in the daily disposable category, establishing a strong baseline for future growth. Having no prior experience of this industry, her speedy ability to understand the products, customers and key issues was impressive and she contributed right from the start. She is professional, thorough and decisive – she gets things done, works well with others and delivers results.’ Myles Hustler, European Brand Director, CooperVision



Southern Filters

what they wanted: An established national manufacturer and distributor of high quality, reliable air filter products and solutions, they were looking to further develop their brand identity and marketing communications to strengthen their relationship with their customers and to support new business development.

what we did : Through initial discussions we identified that Southern Filters would really benefit from a fully integrated sales and marketing strategy and we therefore collaborated with Zest Consultancy to develop a seamless approach to their business needs.Using our combined expertise, we worked with them to develop a full sales and marketing strategy including their brand identity, core messages, priority customer segments, sales approach, insights & recommendations for further development plus a 1-year priority plan. As part of the delivery we also advised Southern Filters on the specific, relevant tools to help their business, including CRM integration.

Following completion of the strategy and plans, mogStar also developed a creative brief for Southern Filters to use with a local design agency, leading to the implementation of a new visual brand identity and supporting materials, including a website.

what they said : ‘We had recognised the need to add sales & marketing to our expertise and experience in the manufacture of air filters, and we really appreciated Shelley’s input in helping us to take a step outside the day to day running of the business to identify and prioritise our sales & marketing needs. Mogstar, along with Zest, were thorough in gaining an understanding of us and our business, which helped us to focus on the route towards integrating sales & marketing with our business expansion, and present a more professional image.’ Claire Thomas, Office Manager, Southern Filters (Dorset) Ltd

logo 2

Grosvenor Birch

what they wanted: A successful Financial Planning consultancy delivering advice  and practical solutions to their clients to grow and preserve their wealth, they  were looking to develop their brand and supporting marketing activities to further extend their client base.

what we did : We worked with all those involved in running the family-owned business to develop a comprehensive and integrated marketing strategy with a strong focus on clearly defining the brand proposition and values. This also included a review of both the core offering and the way the services were grouped and communicated, focusing on the benefits to their clients to streamline and prioritise the messaging for greater impact. Once the branding work was finalised, we then developed a creative brief which Grosvenor Birch used to work with a local agency to develop their marketing materials, including a logo and a website.

what they said : ‘Thank you for being so flexible and approachable, we were all immediately relaxed in your company. You have put us on a new & exciting path for developing our business proposition & brand. Thank you once again’ Elaine Birch, Business Owner, Grosvenor Birch Limited

zest logo colour

Zest Consultancy

what they wanted: A growing Sales consultancy delivering strategies, techniques and tools to a range of businesses in many different sectors, they were looking to develop their marketing strategy and brand to further extend their customer base.

what we did : Through the Growth Voucher scheme we worked with the business owner to develop a comprehensive and integrated marketing strategy with detailed action plans.
Key activities included a re-definition of the brand identity and core proposition, segmentation of the customer base and review of the service offering.
Further to the strategy work we were then retained to deliver a re-branding project, including new logos, a website and other marketing materials such as case studies and an introductory brochure.

what they said : ‘Shelley put together my marketing strategy and prompted me to re-think about how I was pushing my company and the importance of my brand, leading to my decision to re-brand the business.

home screen grab imageBidBetter Case Study for Zest image She then project managed the whole thing on my behalf, pulling together the brand brief, dealing with the web designers, copywriters and graphic designer. She does an amazing job which leaves me free to get on with my work and has delivered way above my expectations.

I would highly recommend her, also her pricing will “keep you upright”, and she will talk in a language that you understand!’ Kristy Davies-Sumpter, Managing Director, Zest Consultancy Ltd.


Amthal Fire & Security

what they wanted: A well established provider of fire and security services to commercial and residential sectors, based in the home counties, Amthal were undergoing a programme of business transformation and wanted to develop a marketing strategy and plan as part of their planned development.

what we did : Through a series of training workshops, mogstar delivered a programme on marketing strategy, planning and implementation to enable the business owners to develop their company plans.
Some of the areas covered included establishing a brand model and core messaging, identifying customer segments, simplifying the service offering, understanding the different media options with pros and cons and developing an integrated communications plan.
The sessions were a mixture of knowledge sharing with examples and case studies from other industries and also some level of practical application of techniques to their own business.

what they said : ‘mogstar brought us a new level of awareness of the role that marketing can play in our business and the importance of having a clear strategy and brand. The theory plus hands on style of the training challenged our thinking and approach to our communications and messages and gave us the templates and understanding to develop our plans and activities.
It was also incredibly useful having someone bringing experience and examples of different businesses to stimulate new ideas and we would be happy to recommend mogstar to other companies.’ Jamie Allam, Commercial Director, Amthal Fire & Security

Kabuki Productions

what they wanted: a  global event management company wanted training support to enable them to develop their marketing strategy and communication plans having undertaken a business transformation programme through the Growth Accelerator scheme.

what we did :we delivered a series of training sessions on marketing strategy, planning and implementation, including modules on establishing a brand model,  core proposition and messaging, segmenting customers and services and developing an integrated communications plan. The programme format was a combination of theory and techniques, case studies from other industries and also some level of practical application to Kabuki’s current business.

what they said : ‘after 5 years of growth we knew we needed external support, someone who could see past the daily grind of developing and delivering business. This is exactly what Shelley and her team did for Kabuki and me, particularly as the sole business owner. Through a measured Growth Accelerator programme with a clear process I was able to understand the results, outcome and actions. Taking time out to consider key questions on long-term strategy are essential.’ Ajay Parekh, Owner, Kabuki Productions

The OT Practice

The OT Practice

what they wanted: A national provider of both in-home therapies and professional consulting services for the disability market were looking for support in developing their business to the next level through marketing and communications.

what we did : We conducted a full audit and review of the organisation and developed a focused overall proposition for the company, including the service offering and customer segmentation, bringing together the two divisions more to strengthen the total business.
Having drawn out the brand essence, values and attributes through workshops we developed a Brand model to form a basis for ensuring consistent delivery of communications going forward.
Also included was a plan of future potential initiatives, both tactical and strategic.

what they said : ‘Working with Shelley and mogstar has really given us lots of great ideas and tools for taking our business to the next level. She quickly understood our market and challenges and developed practical plans that could quickly improve our marketing and communications.’ Nikki Chapman, Director The OT Practice



what they wanted: A global manufacturer of hearing aid products, having developed an innovative and unique new product, was requiring insights in launching direct to consumers in the UK.

what we did : mogstar conducted an audit of the market, competitors and product and developed comprehensive recommendations, including budgets, messaging, media selection, timing and working with distributors.

what they said : “Shelley has extensive knowledge in lead generation and marketing to the consumer in a B2B2C environment. We hired her to guide us through the process both from a strategic and operational perspective. She helped us maximise the opportunities allowing us to get the best return on our investment. Mogstar has been a fantastic partner and we would definitely use the company again in the future”. Olivia Brown, MD Lyric

Cribb & Associates

Cribb & Associates

what they wanted : A national chartered surveyor consultancy firm was looking to develop their business further and drive growth

what we did : Developed and launched a totally new corporate identity and supporting materials including a website.

what they said : “After 15 years in business and a steady year on year increase in turnover we decided it was again the time to move to bigger premises. This time we were going to a Business Park on the outskirts of Corby and what better time to re brand the Practice. The firm was now a recognised specialist in the roadside and motor trade sectors but what next I kept asking myself .The stationery was dull and boring and we didn’t even have a web site!

Then along came Shelley and within a few days after meeting me and the rest of the team she came up with some very good ideas on lifting our profile. It was obvious that Shelley had looked at what our competitors were up to but the best bit for me was the designs for the new logo one of her colleagues had dreamt up.
We ended up taking delivery of new stationery a week before we opened the new office, the web site followed very soon thereafter. The feedback was very positive and nothing much has changed since. The new image and infrastructure we put in place gave us the confidence to compete with national firms of Chartered Surveyors with huge marketing budgets (we don’t have one!). Turnover has continued to increase even in the current economic climate and I am indebted to Shelley for steering me in the right direction.” Ron Cribb, Owner, Cribb & Associates

Personal Homefinders Ltd

Personal Homefinders Ltd

what they wanted : A regional chain of highly respected property investment and management agents wanted to improve and refine their marketing activities.

what we did : A full review of all activities and budgets, leading to the development of a more co-ordinated strategy focusing campaigns more on key target audiences such as landlords or student tenants and allocating resource accordingly. Included a review of the total customer experience, leading to improvements in processes and communications to increase consistency and satisfaction. Key results included an increase in property numbers of 17%, an increase in early student lettings of 50% and an increase in average rents of 12%.

what they said :  “Working with Shelley was a great way to be able to stand away from the day to day and look at the business and direction we were taking from a new perspective. We were able to develop a more cohesive strategy for both the short and long term and implement a number of changes immediately to bring not only a greater consistency to what we were doing across all branches but also deliver instant results in terms of growth and improvements in void periods. She was able to work with us both on a top-line planning level and also to implement the changes and new creative, a great balance and what was needed for a company our size.” Paul Cole, MD Personal Homefinders Ltd

mogstar marketing logo

Connect with us

View Shelley Cole's profile on LinkedIn
  • Tel: 07887 894277
  • enquiries@mogstarmarketing.co.uk